The Magic of Thinking Big



Plus size women should have access to fabulous garments just like straight size women. We know this, yet brands are still not delivering what we need. However, back in August 2014, when a well-known blogger spoke out against size discrimination, Target listened – eventually launching AVA & VIV. This new line is the first exclusively plus size line from the brand and a game-changer for sure.



It’s legendary that plus size fashion blogger pioneers were able to round up the plus size community and implement a boycott against Target. Not only did Target listen, but they delivered some amazing pieces. I opted for this comfy dress and blazer. This dress can be transitioned from the office to happy hour, and it has pockets! The blazer is so generous to my broad shoulders and the wrinkle-resistant material is brilliant.


Style Notes:

Dress: AVA & VIV

Blazer: AVA & VIV

Necklace: BaubleBar 

Shoes: Lane Bryant


“Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.”

5 Comments Add yours

  1. Dana Fashina says:

    Love this dress, especially with the ankle booties 👌
    Good job Target 👏👏


    1. Yes – they learned real quick!!! Thanks for the love.


  2. Sheela Goh says:

    I think you look fabulous. Stripes, when placed strategically, can create such a flattering silhouette, and it’s clearly done beautifully here 🙂 dang, those booties!!!

    Liked by 1 person

    1. Thanks – these shoes are so comfy! I love this dress… I need more colors!!


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