Hours before Lilly For Target launched, I told myself I was going to stay in, place my order, and then hit the streets for a quickie turn up – FAIL!

Midnight came, and then 2 am passed, and when the collection finally launched at 2:20 am CT, all the anxious online shoppers broke the internet. I just kept thinking that the Target engineering team should have been prepared for the high traffic.

I had my heart set on the Nosie Posie shift dress and also the Boom Boom crop top. I got neither – never even had the chance.

I passed out around 4 am, after patiently trying to outwait all the other crazies. I woke up a few hours later around 7:45 and picked over what was left in my size, then frantically rushed to check out before somebody else snatched my precious Boom Boom Jumper.

This launch was kind of a mess. It fell short in it’s options for the plus sizes, as they were only available online. (If any of you have the shift dress for sale in a 3x, please let me know!)

I guess I can always find bold and beautiful shift dresses elsewhere, but they won’t be from Lilly.